The Basics of SEO (Search Engine Optimization)


What good is a website that looks good, but can’t be found easily on search engines for your targeted keywords? Ben Seidel, Founder and President of Igniting Business (, will guide you through the basics of website SEO (Search Engine Optimization) in this interactive seminar including how search engines index and rank websites and what you can do to improve. You’ll walk away from this seminar with tangible takeaways that you can start implementing immediately!

Attendees will learn

  • Learn how hundreds of SEO factors boil down into three core areas that influence your visibility on search engines.
  • Discover new, emerging SEO ranking factors.
  • Understand common questions and misconceptions about SEO.
  • Gain valuable tips for evaluating working with an SEO company.

About your speaker

Ben Seidel

Ben is the President and Founder of Igniting Business which provides Web Design, SEO Services, and Marketing tailored for small businesses. Ben started in marketing very early on in his career, developing his first websites and SEO solutions for commercial clients at the young age of 13. Ben has grown Igniting Business to a phenomenal team of web, SEO and marketing experts. Through his entrepreneurial journey, Ben has been recognized on a local and national level, including entrepreneurship awards from both the NFIB and NASE and being featured in publications such as CNBC Universal, Yahoo News, Intuit Small Business, Mizzou Magazine, and Fox Small Business.