Building Your Brand Through Video

MAX Session

Whether you're hoping to attract new clients or recruit sought-after talent, video is an excellent way to showcase your firm's brand and culture. In this session, Megan and Lane will share their proven tips for creating and launching videos. With over a decade each working with A/E/C firms, they will walk you through all aspects of managing your project.

Find out how to set goals and build a strategy before beginning. Discover the ins and outs of production, as well as common pitfalls and best practices that will make filming go more smoothly. Learn how to create a promotional plan for distribution and walk away with the tools needed to create an eye-catching, memorable video for your firm.

Attendees will learn

  • How to set goals and build a strategy before creating a video.
  • Ways to create a promotional plan for distribution.
  • Methods for using video to enhance marketing and tell a brand's story.
  • The technical aspects and planning needed to create a video that serves multiple stakeholders.

About your speakers

Megan Peters

Megan Peters is a photographer and writer based in Kansas City. She has a Bachelor's Degree in Journalism from the University of Kansas and is an award-winning photographer and owner of August Light Studio. August Light Studio is a photography and videography studio, which is focused on creating imagery and video for brands and businesses. With a background in public relations and marketing, Megan has a unique perspective on how photos and video can sell a product or service. August Light Studio's services range from corporate headshots, project photography, architectural photography, videography, marketing and branding imagery.

Lane Odle

Lane Odle is the founder of Dotted Line Marketing, a Kansas City marketing firm that helps businesses connect the dots between their goals and actions. With a decade of experience serving the A/E/C industry, she helps firms grow. Lane fills in the gaps for small businesses by creating strategic plans, developing online content, and ensuring the deliverables are a fit for each brand. Lane is a graduate of the University of Kansas and is married with one daughter.