Behind the SMPS Rebrand


You may have noticed SMPS has a new look. Learn more about the who, what, and why behind the rebranding process from SMPS CEO, Michael Geary.

About your speaker

Michael Geary, CAE

Michael V. Geary, CAE, is serving as the CEO of the Society for Marketing Professional Services and the SMPS Foundation. Prior to joining SMPS, he served as the President & CEO of AmericanHort and the Horticultural Research Institute, and concurrently as the Executive Director of the Ohio Produce Growers & Marketers Association and the Nursery & Landscape Association Executives of North America. He also led the American Institute of Architecture Students and served in a senior staff position with the National Association of Home Builders. Michael has nearly thirty years of association management and organizational development experience. He is a graduate of the University of Florida and earned the designation of Certified Association Executive (CAE) from the American Society of Association Executives in 2000.